The Zelmer brand has been awarded the Highest Reputation Brand title in Home & Office category in the third edition of an independent brand reputation ranking "Premium Brand". This prestigious award was collected by Tomasz Modzelewski, Member of the Board & Marketing and Export Director of Zelmer S.A. and Maciej Olszak, Corporate Office and Organization Director of Zelmer S.A. at a ceremony summarizing the results of this year's survey.
Zelmer was awarded the title in Home & Office category having defeated such well-known brands as Panasonic, Samsung, Electrolux, Hewlett Packard, Canon and Dell. This extremely prestigious award testifies to a strong and stable position of the brand in the opinion of consumers, confirmed by high quality appliances produced with the use of the most advanced technologies and featuring excellent functional properties and modern design.
The laureates of this year's edition of the Premium Brand ranking were selected in 10 categories (food, finance, trade & services, media, automotive, home & office, telecommunications, health & beauty, business brands, open category) on the basis of a survey conducted by TNS OBOP using the methodology developed by Maison Research House. Consumer brands were surveyed in two respondent groups, i.e. consumers (country-wide representative sample N=1500) and experts (200 managers from the list of Poland's 2000 largest companies), whereas business brands were only investigated by experts. All brands underwent a six-dimensional survey: trust, reference, media image, employer, social involvement and business partner.