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Zelmer – a brand that the Poles are proud of

2008-10-16

The Zelmer brand was ranked first in the Household Goods category of a TNS OBOP survey aimed at selecting Polish brands that the Poles take pride in.

The award "Wizytówka Polskiego Produktu" ("Polish Flagship Product") will be handed out in Gdańsk on 24th October 2008.

The Omnimas survey, commissioned by Demo Effective Launching, was conducted last July on a representative sample of 1005 Poles over 15 years of age in the form of interviews in respondents' homes. The brand trust index was created on the basis of spontaneous and prompted answers. The respondents indicated the best, in their opinion, Polish brands grouped in the following categories: Beverages, Alcohol, Food, Household Goods, Home, Construction Sector, Cosmetics, Clothes and Others.

In the Household Goods category the respondents pointed out five brands, three of which were ranked very high. The Zelmer brand won decisively, beating Polar, Amica, Krosno (Glass) and Emalia.

Based on the results in particular categories, a ranking was established indicating brands which the Poles take particular pride in and which they would like to show off to the world. The Zelmer brand came sixth in the ranking being beaten only by food brands: Wedel, Żywiec Zdrój, Hortex (juices), Tyskie and Żywiec.

Tomasz Modzelewski, Member of the Board of Zelmer S.A., Marketing Director: "The Zelmer brand is one of the oldest and at the same time the fastest developing Polish brands. Two years ago we devised and implemented a new marketing strategy; updated our products to meet customer expectations and new market trends; and invested in completely new categories. Today, with the aid of our advertising campaign "Zelmer - tests", beside our bestsellers, i.e. vacuum cleaners and meat mincers, also other products such as irons and microwave ovens are gaining recognition from the customers. Reliability, functionality and modern design are the features which help us conquer the small domestic appliance market not only in Poland but also in Central and Eastern Europe."